Data-Driven Personas Book
Data-Driven Personas Book Available!
marketing personas
Data-Driven Personas, Synthesis Lectures on Human-Centered Informatics
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods.
Data-Driven Persona Book: APG – How it all began!
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. Here’s how it all began!
Cover for Data-Driven Personas Book
Hi! Need your creative side input! The APG Team’s book on data-driven personas is soon to be published. We need to select a cover. Would be great to get your input on a selection. Quick survey here! https://forms.gle/9sG6vDo4zzVFxD72A Thanks! The APG Team!
Data-Driven Persona Book: 596 Cites to Prior Persona Work
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. Coming soon! (i.e., early 2021) The book has 596 cites to prior persona research and 341 unique references making …
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Data-Driven Persona Book: 3 Appendices for Making Personas Actionable
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6 …
Data-Driven Persona Book: 3 Appendices for Making Personas Actionable Read More »
Chapters for Data-Driven Personas, a Morgan-Claypool Publication
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6 …
Chapters for Data-Driven Personas, a Morgan-Claypool Publication Read More »