Categories
Personas

How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising

How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising
How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising

This research, led by Joni Salminen, explores the value of personas for supporting professional advertisers designing social media advertising.

Categories
Data-Driven Personas

APG Data-Driven Persona Research Published 2020

personas_research_2020.jpg
APG Data-Driven Persona Research Published 2020

The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020.

We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!

Categories
Persona Development Personas Social Media Personas

Privacy Personas in the MENA Region: A Large-Scale Analysis of 21 Countries

Facebook privacy grantBeginning January 2021, the APG Team is leading a digital privacy project funded via a research award from Facebook. We thank the researchers at Facebook for their interest in and support of this project.
Categories
Data-Driven Personas HCI and data-driven personas HCI and personas analytics Persona Analytics

Chapters for Data-Driven Personas, a Morgan-Claypool Publication

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6 themed sections.

Categories
Personas

Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication

We are almost finished with our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

Sending out some acknowledgements early

Categories
Data-Driven Personas Persona Analytics Personas Segment Analytics

Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact

Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact
Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact

As paper-based personas move to interactive persona analytics systems, online companies face large user populations, making segmentation a daunting exercise, along with creating actionable data-driven personas from these large datasets.

In this research, we demonstrate an approach that facilitates user segmentation. The approach leverages product dissemination and product impact metrics with normalized Shannon entropy.