Categories
Data-Driven Personas HCI and data-driven personas HCI and personas HCI and personas analytics HCI audience understanding Persona Research Personas

Using the book Data-Driven Personas for Teaching

Hi, Professor!

Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester?

Consider using the book Data-Driven Personas in your course.

Data-Driven Personas

There are MANY advantages to using this book for your course!

Categories
Persona Research Personas

Data-Driven Personas Kindle Edition

Data-Driven Personas available in Kindle Edition!

Data-Driven Personas
Categories
Personas

Comparing Personas Within A Set With APG

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Comparison Feature Infographic
APG Persona Comparison Feature Infographic

As such, APG can do things like present a set of personas for comparison. To see some of the comparison features of APG personas, check out this infographic.

APG Persona Comparison Feature Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

Categories
Personas

Persona Timelines

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Timeline Feature Infographic
APG Persona Timeline Feature Infographic

As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona timeline personas features of APG personas, check out this infographic.

APG Persona Timeline Feature Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

Categories
Personas

Products to Personas Feature of APG

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Products Feature Infographic
APG Persona Products Feature Infographic

As such, APG can do things like switch views. Instead of showing personas and their products, APG can show products and the associated personas. To see some of the product-to-personas features of APG personas, check out this infographic.

APG Persona Products Feature Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

Categories
Personas

Personas for Customer Reach and Gap Analysis

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Reach Feature Infographic
APG Persona Reach Feature Infographic

As such, APG can do things like provide customer reach and gap analysis. To see some of the reach features of APG personas, check out this infographic.

Categories
Personas

Major Parts of the APG Persona Profile

APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data.

APG Persona Profile Infographic
APG Persona Profile Infographic

As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.