Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.

Picturing It!: The Effect of Image Styles on User Perceptions of Personas

Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. In this research, lead by Joni Salminen, we conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions …

Picturing It!: The Effect of Image Styles on User Perceptions of Personas Read More »

Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System

Observing user interactions with interactive persona systems offers important insights for the design and application of such systems. Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, lead by Soon-gyo Jung and Joni Salminen, we introduce …

Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System Read More »

Instilling Knowledge Claims of Personas from 346 Research Articles

Here is some exciting fundamental research about personas! In this research, lead by Joni Salminen, our research goal is to summarize the body of persona knowledge by identifying knowledge claims. This can aid HCI researchers to do: (a) navigate persona knowledge to form an understanding of what is known about personas quickly, (b) identify central …

Instilling Knowledge Claims of Personas from 346 Research Articles Read More »

Towards a Measurement Scale of Organizational Readiness for Personas

User studies have found persona application challenging. In this research, lead by Joni Salminen, we argue that a potential reason for the challenges is the organization’s readiness to apply personas. This research reports the ongoing effort of developing the Persona Readiness Scale, a survey instrument for organizations’ readiness for personas. The scale involves twenty-two items …

Towards a Measurement Scale of Organizational Readiness for Personas Read More »

Resources about the book, Data-Driven Personas

Several resources about the book, Data-Driven Personas, are available! The book … Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon. Associated Resources The website … Data-Driven Personas http://www.data-drivenpersonas.com The infographic … Data-Driven Persona Book Infographic http://www.bernardjjansen.com/uploads/2/4/1/8/24188166/data-driven_personas_book_infographic.pdf The …

Resources about the book, Data-Driven Personas Read More »

Using the book Data-Driven Personas for Teaching

Hi, Professor! Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester? Consider using the book Data-Driven Personas in your course. There are MANY advantages to using this book for your course!