Disclaimer: Parts of this blog post were written by ChatGPT (GPT-3.5). The author has verified the content for accuracy and fluency. The topic of leveraging Language Models (LLMs) for persona generation is undeniably intriguing. The application of cutting-edge deep learning techniques to automate the creation of personas opens up new possibilities for understanding user needs …
Studies in human-computer interaction recommend creating fewer than ten personas based on stakeholders’ limitations to cognitively process and use personas. However, no existing studies offer empirical support for having fewer rather than more personas. Investigating this matter, thirty-seven participants interacted with five and fifteen personas using an interactive persona system, choosing one persona to design …
We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“. I have two standard responses for this: Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What …
Tactical Personas (i.e., “I have personas, now what?”) Read More »
If you are a marketer who has grown tired of routinely targeted marketing messages or if you are simply looking for a way to boost your brand awareness and try something new for your marketing strategy, then read on! Influencers may be for you! If you are an influencer or want to be one, then …
The What, Why, and How of Influencers and Personas! Read More »
In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications, which are highly …
How suitable are artificially generated facial pictures in data-driven personas? Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality attributes to the persona profile, like marital status. After APG creates a base persona for a set of user data by following its unique sequential …
How APG Assigns the Marital Status of a Data-Driven Persona Read More »
While there have been attempts to “modernize” personas by automating their creation and tying the concept to behavioral online analytics data, the question remains: can data-driven personas offer efficiency and/or effectiveness value relative to other analytics approaches and data representations for user understanding tasks? This question remains largely unaddressed in the previous research, even for personas …
