Automatic Persona Generation

Tactical Personas (i.e., “I have personas, now what?”)

We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“. I have two standard responses for this: Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What …

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Artificial and Real Images

How suitable are artificially generated facial pictures in data-driven personas?

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly …

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How APG Assigns the Marital Status of a Data-Driven Persona

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality attributes to the persona profile, like marital status. After APG creates a base persona for a set of user data by following its unique sequential …

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Manually and Automatically Generated Personas

While there have been attempts to “modernize” personas by automating their creation and tying the concept to behavioral online analytics data, the question remains: can data-driven personas offer efficiency and/or effectiveness value relative to other analytics approaches and data representations for user understanding tasks? This question remains largely unaddressed in the previous research, even for personas …

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Benefits of Data-Driven Personas

Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story – Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other. …

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Giving Faces to Data by Creating Data-Driven Personas

Creating personas from large amounts of online data is useful but difficult with manual methods. To address this difficulty, we present Automatic Persona Generation (APG), which is an implementation of a methodology for quantitatively generating data-driven personas from online social media data. APG is functional, and it is deployed with several organizations in multiple industry …

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