The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
Personas provide a vivid way for businesses to understand their customer segments, including customer needs.
Personas afford this by representing information, such as demographics, interests and pain points etc., of the customer based on, hopefully, real market research data. Personas also serves as an efficient communications tool among team members so that the team members have a shared view of the customer.
The information present in personas will determine how well the project stake holders understand their customers. For this advantage, personas should present key points needed for the best understanding of your customer. However, what specifically include in a personas profile is an open question. As a consequence, several difference persona profile templates have emerged.
Therefore, in this blog post, we compare and contrast 12 user persona template designs and compare the elements of each template with a holistic checklist with which you can determine what information you may or may not want to include when you make your own personas.
Persona Template Comparison
We have developed a persona profile checklist so that you can compare and contrast all the elements contained in the above-mentioned persona templates.
With this checklist you can see what elements are commonly used by most persona templates. Also, some of the more uncommon elements may indeed prove useful for different businesses.
We identify 33 persona profile attributes with 9 attribute groupings, as shown in Table 1.