APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics.
APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and segment sizes represented by the personas, … all done in a privacy-preserving process using only aggregated data.
With APG, the persona profile is the interface to a full stack persona analytics system, combining the empathy of personas with the rationality of analytics.
So, with APG, you get SO MUCH more than a persona profile!
For example, APG affords the ability to compare and contrast your personas in a single view.
This is a value enhancing feature relative to flat persona profiles or complex analytics systems of APG!
Better personas! Better decisions! Better results!
Want to read more about APG?
Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and Jansen, B. J. (2017) Persona Generation from Aggregated Social Media Data. ACM Conference Extended Abstracts on Human Factors in Computing Systems 2017 (CHI2017). Denver, Colorado. p. 1748-1755. 6-11 May.
Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management. 4(1), 1-17. https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml
Contact me to get going w/APG!
Dr. Jim Jansen, email: email@example.com