The Persona BlogOur book on “Data-Driven Personas” is now available. Authored by Dr. Jim Jansen, Joni Salminen, Soon-gyo Jung of QCRI & Kathleen Guan of UCL
You can get your copy of the book via Morgan & Claypool Publishers
Or through Amazon Data-Driven Personas
Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.
These two paradigms have developed in parallel but mostly separately. Often at odds with each other due to the advocates of each.
However, both paradigms have the same goal – enhanced customer understanding!
Why separate them? Persona analytics finally brings them together!
In this article, the main focus is on:
Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses on the marriage between CJM’s and personas! For a detailed breakdown on the what, why and how of CJM’s, refer to this customer journey mapping guide by the folks at UXPressia.
Let’s get to the exciting stuff now!
Our book, Data-Driven Personas, has a comprehensive glossary of persona and related terms. Great reference for teaching, workshops, and courses!
A/B testing: using personas as a part of a split testing process, e.g., to increase team members’ empathy towards users before creating test versions that target said users.
Hey, HCI teachers, professors, or workshop organizers! Our book, Data-Driven Personas, has questions and thought provoking statements with each chapter. Great for getting discussions going, homework, or exams!
Here is an example from Chapter 3, Getting Meaningful Data.
Note — If you are a professor at a university, check if your library subscribes to the Morgan Claypool series. If they do, the electronic copy of the book will be free to you and your students.
If your library does not have a subscription, see Synthesis Pricing for Academic Institutions.
