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Personas

Persona Analytics: the merging of two paradigms of customer understanding

Personas & Analytics

These two paradigms have developed in parallel but mostly separately. Often at odds with each other due to the advocates of each.

However, both paradigms have the same goal – enhanced customer understanding!

people and numbers
Persona Analytics – combining the empathy of personas with insights of analytics!

Why separate them? Persona analytics finally brings them together!

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Benefits of Personas Persona Research Personas Use of Personas Value of personas

Customer Journey Maps and User Personas

In this article, the main focus is on:

  • highlighting the importance of the use of personas in helping craft good customer journey maps (CJM).
  • how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! 

Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses on the marriage between CJM’s and personas! For a detailed breakdown on the what, why and how of CJM’s, refer to this customer journey mapping guide by the folks at UXPressia.

Let’s get to the exciting stuff now!

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Personas

Data-Driven Personas: Glossary Terms

Our book, Data-Driven Personas, has a comprehensive glossary of persona and related terms. Great reference for teaching, workshops, and courses!

Glossary Terms

A/B testing: using personas as a part of a split testing process, e.g., to increase team members’ empathy towards users before creating test versions that target said users.

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Personas

Data-Driven Personas book – chapter questions!

Hey, HCI teachers, professors, or workshop organizers! Our book, Data-Driven Personas, has questions and thought provoking statements with each chapter. Great for getting discussions going, homework, or exams!

Here is an example from Chapter 3, Getting Meaningful Data.

Data-Driven Personas Book Chapter Discussion Questions
Data-Driven Personas Book Chapter Discussion Questions

Note — If you are a professor at a university, check if your library subscribes to the Morgan Claypool series. If they do, the electronic copy of the book will be free to you and your students.

If your library does not have a subscription, see Synthesis Pricing for Academic Institutions.

 

 

 

 

 

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Personas

Data-Driven Personas Book Website

Data-Driven Personas book website
Data-Driven Personas book website
Book published, Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas book website.
http://www.data-drivenpersonas.com/
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Personas

Data-Driven Personas Book

Data-Driven Persona Book
Data-Driven Persona

Data-Driven Personas Book Available!

Categories
Personas Use of Personas Value of personas

Pain Points and Personas

In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points. 

Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to a delightful UX for the end-user.

Identifying customer pain points is crucial for a good UX (Source: Unsplash)

What is a pain point?