In this blog post, we’ve gathered some commonly asked questions about personas. Got more questions about personas? Just send us a message and we’ll address your question!
Frequently Asked Persona Questions:
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Personas are humanlike descriptions of customer segments. Just like customer segments, you can use the persona technique to divide your overall market into smaller subset that you can then examine individually.
In practice, the best way of using personas for customer segmentation is to apply a technique of data-driven persona creation, such as automatic persona generation. Using this approach, you can create an arbitrary number of personas from your source data; e.g., 5, 10, 50, or 100 personas.
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When it comes to using personas for marketing, personas are most often used in targeting, i.e., selecting people who are to receive the company’s marketing messages. However, personas can also be used for copywriting – ideally, personas result in more personal ad copy texts that are better resonating with the target audience that the persona represents. Finally, personas can be used for market research, so that you segment the overall market (or customer base) not as nameless, faceless target groups but as personas with names and individualized attributes. This can improve the customer-centric decision making of your company.