Categories
Personas

Data-Driven Persona Book: 596 Cites to Prior Persona Work

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

Coming soon! (i.e., early 2021)

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

The book has 596 cites to prior persona research and 341 unique references making it one of the most comprehensive bibliographies of existing persona research, highlighting trends for current persona research, and shedding light on directions for future persona research.

Categories
Personas

Press Coverage for Privacy Personas in the MENA Region: A Large-Scale Analysis of 21 Countries

Facebook privacy grantBeginning January 2021, the APG Team is leading a digital privacy project funded via a research award from Facebook. We thank the researchers at Facebook for their interest in and support of this project.

Categories
Personas

How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising

How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising
How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising

This research, led by Joni Salminen, explores the value of personas for supporting professional advertisers designing social media advertising.

Categories
Data-Driven Personas

APG Data-Driven Persona Research Published 2020

personas_research_2020.jpg
APG Data-Driven Persona Research Published 2020

The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020.

We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!

Categories
Persona Development Personas Social Media Personas

Privacy Personas in the MENA Region: A Large-Scale Analysis of 21 Countries

Facebook privacy grantBeginning January 2021, the APG Team is leading a digital privacy project funded via a research award from Facebook. We thank the researchers at Facebook for their interest in and support of this project.
Categories
Personas

Update – Data-Driven Personas Book for Sam, the system designer

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the system designer, Sam.

Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Categories
CHI Persona Research Personas

CHI 2020 Best Papers & Honourable Mention for Persona Research

chi2002 paper award with three co-authors

Congrats to the APG Team for a CHI 2020 Best Paper & Honourable Mention research paper award!

The SIGCHI “Best of CHI” awards honour exceptional submissions to SIGCHI sponsored conferences. 125 papers received Honourable Mention (top 5% of submissions) of more than 3,000 submissions.

The research article from the APG team is: Salminen, J., Jung, S.G., Chowdhury, S. Şengün, S., and Jansen, B. J. (2020) Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task. ACM CHI Conference on Human Factors in Computing Systems (CHI’20), Honolulu, HI, USA. 25–30 April, 1-13.

Read more about our persona research