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Personas Use Case Personas Use of Personas Value of personas

Personas’ Value in Use: “Personas + x”

Hello,

with this post, I want to draw your attention to one important thing:

personas, without ‘x’, are useless.

What does ‘x’ mean? The ‘x’ is the thing or activity you couple personas with.

If you just create personas, but don’t use them with a scenario, goal, or mission, they are useless. You have then achieved so-called desk-drawer personas; nice to look at, but utterly useless to the company you’re working with.

Therefore, the recipe to success with personas is:

personas + x,

where x =

Categories
Personas Use Case Personas Use of Personas

Use Case Personas

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
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When using personas, the stakeholders of a project can feel empathy for the end-user. Ordinary market or user research data, as cold hard numbers [1], might lead you to narrow conclusions that could have many broad or even different meanings.

In the system design, employing a use case may have the same effect. In system design, a use case is a sequenced list of actions that a user must take to achieve a goal with a software application, service, or platform. Like our market research data, the use case presents a cold hard list, engendering little empathy for the user.

However, you can take that use case and integrate it with personas!

The use case provides the concrete steps for goal accomplishment, and the persona keeps your focus on the user and the overall user work tasks being accomplished.

Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics
Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics