custom segments may be created using which criteria

Persona Timelines

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona …

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Products to Personas Feature of APG

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like switch views. Instead of showing personas and their products, APG can show products and the associated personas. To see …

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Personas for Customer Reach and Gap Analysis

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like provide customer reach and gap analysis. To see some of the reach features of APG personas, check out this …

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Major Parts of the APG Persona Profile

APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data. As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.

How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach

Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing. It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users). The persona technique has …

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Persona Creator: Make data-driven personas quickly with APG

With increasing access to analytics data, personas are more and more generated from online user statistics using big data and algorithmic approaches. This integration offers new opportunities to shift personas from flat files of data presentation to that of interactive interfaces for analytics systems. This transition towards the concept of “persona as interface” to a …

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