April 2021

Persona Timelines

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona …

Persona Timelines Read More »

Products to Personas Feature of APG

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like switch views. Instead of showing personas and their products, APG can show products and the associated personas. To see …

Products to Personas Feature of APG Read More »

Major Parts of the APG Persona Profile

APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data. As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.

How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach

Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing. It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users). The persona technique has …

How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach Read More »