January 2021

Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy

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In research led by Kathleen Guan, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market […]

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Data-Driven Persona Book: 596 Cites to Prior Persona Work

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We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. Coming soon! (i.e., early 2021) The book has 596 cites to prior persona research and 341 unique references making

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Employing Persona Analytics – A virtual learning course

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Employing Persona Analytics A virtual learning course by Dr. Jim Jansen & Dr. Joni Salminen & MSc. Soon-gyo Jung Qatar Computing Research Institute, Hamad Bin Khalifa University This is graduate level and professional course for learning modern approaches of persona analytics for enhanced understanding of customers, users, and audiences. Problem-based and case-study learning. Textbook and

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Data-Driven Persona Book: 3 Appendices for Making Personas Actionable

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We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6

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