How Does an Imaginary Persona’s Attractiveness Affect Designers’ Perceptions and IT Solutions? An Experimental Study on Users’ Remote Working Needs
The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. In this research, led by Joni Salminen, we investigate how the WIBIG effect applies to user personas, measuring designers’ perceptions and task performance when employing user personas for the design of information technology (IT) […]
