November 2022 – The Persona Blog

Quantitative Personas: Strengths and Weaknesses

Jim Jansen / November 27, 2022

Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Quantitative method and discuss the strengths and weaknesses of this methodology for persona development. […]

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Gender-Inclusive HCI

Jim Jansen / November 27, 2022

What is Gender and Inclusive HCI Design? User-Sensitive Inclusive Design is a concept that embraces designing for marginalized groups of people and considering different types of users. This includes considering users’ gender while designing or evaluating software, websites, or other digital technology. Empirical research has shown gender differences in software and other digital technology use.

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How to use personas for marketing?

Joni Salminen / November 7, 2022

There are a few different ways that personas can be used for marketing purposes. One way is to use them to segment your target market and create targeted marketing campaigns. Another way is to use personas to create more personalized and targeted content. Lastly, personas can also be used to help you understand your target

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