March 2023

Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges

Data-driven personas are considered a novel contribution to the field of human-computer. A data-driven persona represents a group of technology users as a fictional person. Different types of users’ data can be retrieved from social media platforms (e.g., Facebook, YouTube), digital analytics services (e.g., Adobe Analytics, Google Analytics), or CRM data. Then, state-of-the-art data-driven persona …

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AI Personas in the Media

Artificial intelligence (AI) personas are virtual representations of intelligent machines designed to communicate with humans. ┬áThese AI personas have become increasingly common in the media, as they offer a unique way for people to interact with AI technology, service, content, and platform. ┬áThis panel explores the concept of AI personas and their use in the …

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