Persona and Persona Profile
A persona is a humanized representation of a user segment, audience segment, or customer segment.
The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept.
The persona profile contains various attributes, insights, and information about the persona. Each of these are an element of the persona profile.
Example of a Persona Profile
Here is an example of a data-driven persona profile created by APG, the automated persona generation system.
What elements does a persona profile typically contain?