Persona Development Archives – Page 2 of 4

Why Personas Could Be Less Useful than the Process of Creating Them

Joni Salminen / November 1, 2021

TL;DR: A big challenge for data-driven personas is that their users rarely participate in their creation. This evokes the question of how to develop techniques that enable participatory design of data-driven personas. There is a line of thought within persona research that argues something like this: personas are less useful than their creation process. The […]

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No Persona is Average: The Problem with Mean-Centered Personas

Joni Salminen / May 10, 2021

The problem with mean-centered personas (i.e., those that describe average, typical users) is the general problem with the mean: if half of your users are right-handed and half are left-handed, should your persona be middle-handed?

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How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach

Jim Jansen / April 24, 2021

Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing. It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users). The persona technique has

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Factors of selecting optimal number of personas

Joni Salminen / April 22, 2021

Our team has been working on the question of how many personas to create for a while now. It’s an elusive questions that keeps us searching for a final answer that may not be out there. Regardless, we have been able to identify some factors relevant to this question. In this post, I’ll briefly go

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Elements of a Persona Profile

Jim Jansen / March 13, 2021

Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. The persona

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Data-Driven Persona Book: 3 Appendices for Making Personas Actionable

Jim Jansen / January 1, 2021

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6

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Privacy Personas in the MENA Region: A Large-Scale Analysis of 21 Countries

Jim Jansen / December 22, 2020

Beginning January 2021, the APG Team is leading a digital privacy project funded via a research award from Facebook. We thank the researchers at Facebook for their interest in and support of this project.

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