Persona Development

Artificial and Real Images

How suitable are artificially generated facial pictures in data-driven personas?

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly …

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How to make sure personas are accepted in the organization?

Here’s my suggestion: (a) Before persona creation, form “persona hypotheses” by interviewing company folks like sales people, marketers, and executives. (b) Capture their tacit knowledge into the persona hypotheses (e.g., “our typical customer is a young woman from Helsinki that loves outdoor experiences”). (c) Do your study. Interview customers and/or analyze quantitative data. Which of …

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How to Create a Buyer Persona with the HubSpot Persona Tool

This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. What Are Buyer Personas? Buyer personas, also known as marketing personas, can be defined as a general profile of your typical (or ideal) consumer.  Buyer personas are based …

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Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Persona

Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas Computational techniques are becoming more common in persona development. However, users of personas may question the information in persona profiles because they are unsure of how it was created. This problem is especially vexing for data-driven personas because their creation is an opaque …

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Analyzing Demographic Bias in Artificially Generated Facial Pictures

Artificial generation of facial images is increasingly popular, with machine learning achieving photo-realistic results. Yet, there is a concern that the generated images might not fairly represent all demographic groups. This has implications for persona development when approaching the goal of generating the facial pictures for the persona profiles automatically. In research led by Joni Salminen, …

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