Hi all! Here are three axioms about personas: The value of personas is difficult to prove. The value of personas is likely to depend on the specific task. The value of personas can be direct or indirect. By the first one, I mean that personas is an analytics approach. How do you prove that analytics …
The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. In this research, led by Joni Salminen, we investigate how the WIBIG effect applies to user personas, measuring designers’ perceptions and task performance when employing user personas for the design of information technology (IT) …
Disclaimer: Parts of this blog post were written by ChatGPT (GPT-3.5). The author has verified the content for accuracy and fluency. The topic of leveraging Language Models (LLMs) for persona generation is undeniably intriguing. The application of cutting-edge deep learning techniques to automate the creation of personas opens up new possibilities for understanding user needs …
Persona creation and application deals with creating personas based on data (i.e., data-driven personas) and then applying them in organizational use cases, e.g., marketing a business. The process typically involves four main steps: 1. data collection — we collect the data about users or customers 2. persona creation — we created personas from this data …
How can Gen AI help in persona creation and application? Read More »
Disclaimer: Open AI’s GPT3 (davinci-003) was used for generating parts of this blog post. Text was generated, then edited and verified for factual mistakes by a human experienced in the domain in question. In this post, we address three pertinent questions in AI personas, also known as AI-generated personas. We define them and discuss their …
Personas are fictitious people representing real customer groups, i.e., different types (e.g., most valuable, most loyal, most responsive – or the least valuable, etc.). Most typically, personas are presented to decision makers as persona profiles, i.e., narrative representations of different kinds of users belonging to a particular demographic, behavior, and/or attitude involved in using a …
Introduction to Using Personas for Online Advertising Read More »
This post will explore some central ideas on bridging the divide between personas and intelligent systems in the context of online advertising. The current state-of-the-art persona systems are interactive, but they are not intelligent. Hence, the goal is to move from interactive persona systems to intelligent persona systems — “intelligent” includes interactive by definition but …
Merging Intelligent Systems and Personas for Online Advertising Read More »
