Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges

By / March 19, 2023

Data-driven personas are considered a novel contribution to the field of human-computer. A data-driven persona represents a group of technology users as a fictional person. Different types of users’ data can be retrieved from social media platforms (e.g., Facebook, YouTube), digital analytics services (e.g., Adobe Analytics, Google Analytics), or CRM data. Then, state-of-the-art data-driven persona …

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AI Personas in the Media

By / March 8, 2023

Artificial intelligence (AI) personas are virtual representations of intelligent machines designed to communicate with humans.  These AI personas have become increasingly common in the media, as they offer a unique way for people to interact with AI technology, service, content, and platform.  This panel explores the concept of AI personas and their use in the …

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There Will Always Be Subpersonas

By / February 5, 2023

One of the main challenges in creating personas is deciding “where to draw the line”, i.e., making judgment calls of what information to include into the persona profiles and how many personas to create. Ideally, we’d include all the information that the eventual persona users need and nothing else. Ideally, we’d create as many personas …

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Mixed Methods Personas: Strengths and Weaknesses

By / September 10, 2022

Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Mixed Methods method and discuss the strengths and weaknesses of this methodology for persona …

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AI can generate code to generate personas!

By / December 20, 2022

Among team members, we (like much of the global research community) have followed the progress of AI-based language generator tools, such as Open AI’s GPT-3. Previously, we published a post with AI-generated content. In this post, we will briefly explore GPT-3’s ability to generate code for persona generation. This is a challenging task, because it …

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Quantitative Personas: Strengths and Weaknesses

By / September 10, 2022

Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Quantitative method and discuss the strengths and weaknesses of this methodology for persona development. …

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Gender-Inclusive HCI

By / November 27, 2022

What is Gender and Inclusive HCI Design? User-Sensitive Inclusive Design is a concept that embraces designing for marginalized groups of people and considering different types of users. This includes considering users’ gender while designing or evaluating software, websites, or other digital technology. Empirical research has shown gender differences in software and other digital technology use. …

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