Categories
Data-Driven Personas Persona Analytics Personas Segment Analytics

Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact

Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact
Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact

As paper-based personas move to interactive persona analytics systems, online companies face large user populations, making segmentation a daunting exercise, along with creating actionable data-driven personas from these large datasets.

In this research, we demonstrate an approach that facilitates user segmentation. The approach leverages product dissemination and product impact metrics with normalized Shannon entropy. 

Categories
Personas

Update – Data-Driven Personas Book for Sam, the system designer

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the system designer, Sam.

Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Categories
Buyer Personas eCommerce Personas Persona Research Personas Segment Analytics SEO Personas

Update Data-Driven Personas Book for Ting, the researcher

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the marketing researcher, Ting.

Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Categories
Automatic Persona Generation Data-Driven Personas Persona Creation Persona Design Persona Development Personas Use of Personas User Personas

How suitable are artificially generated facial pictures in data-driven personas?

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups.

In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly dependent on images for the personas. One of the key aspects of generating personas using a data-driven approach is to be able to represent the persona profile with a matching picture.

Categories
Data-Driven Personas

Update – Data-Driven Personas book for Kristi, the professor

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the computer science educator, Kristi.

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Categories
Personas

From flat file to interface: Synthesis of personas and analytics for enhanced user understanding

The data-driven persona approach is a communicative design technique for understanding users.

Categories
Personas

APG Wins Qatar Foundation Innovation of the Year 2020 Award !!!

 

APG Wins Innovation of the Year 2020APG Wins Innovation of the Year 2020

The Qatar Foundation EMPOWERING INNOVATION 2020 Virtual Awards Ceremony and Innovation Showcase was held (virtually) 14-15 October in Doha, Qatar. As mentioned by Dr. Richard O’ Kennedy, VP QF RDI, “Innovation is an absolute necessity in achieving national and global sustainability developmental goals. It is vital for modern societies to function efficiently and to address today’s complex challenges ….”

We are pleased to announce that the APG Project earned The Innovation of the Year Award 2020!