AI personas

Exploring the Evolution of Generative AI: From Deepfakes to Deepfake Personas

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Introduction In recent years, Generative AI has emerged as a double-edged sword, with its capabilities spanning from creative content generation to controversial deepfake technology. While deepfakes have garnered negative attention for their potential misuse (e.g., the spread of misinformation, fake news, or stories that intend to produce harm to others), they also hold great promise […]

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­A Dive into Deepfake Persona User Perceptions

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Personas are fictitious people that represent a group of users bringing e.g., designers closer to the end user. Personas are widely used in various solutions in design, HCI, and marketing, and personas are classically delivered as pdf’s but sometimes also as videos, or narrative text personas. Deepfakes, then again, are computer-generated human-like characters usually presented

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Risks and limitations of LLM-generated personas

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Disclaimer: Parts of this blog post were written by ChatGPT (GPT-3.5). The author has verified the content for accuracy and fluency. The topic of leveraging Language Models (LLMs) for persona generation is undeniably intriguing. The application of cutting-edge deep learning techniques to automate the creation of personas opens up new possibilities for understanding user needs

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Merging Intelligent Systems and Personas for Online Advertising

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This post will explore some central ideas on bridging the divide between personas and intelligent systems in the context of online advertising. The current state-of-the-art persona systems are interactive, but they are not intelligent. Hence, the goal is to move from interactive persona systems to intelligent persona systems — “intelligent” includes interactive by definition but

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Personas for our forthcoming book, “Understanding Audiences, Customers, and Users via Analytics”

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For our forthcoming book, “Understanding Audiences, Customers, and Users via Analytics”, we used three personas to focus the book’s content: one designer, one professor, and one industry researcher. Mary is a senior user experience designer who wants her organization to use analytics for several major projects. She is familiar with some analytics elements but not

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Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

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I am so excited to share the announcement of our forthcoming book with you! This book presents the foundations of using analytics from the laboratory, social media platforms, and the Web. Topics covered include analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. Separate chapters explain Web Analytics,

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