Use of Personas

Tactical Personas (i.e., “I have personas, now what?”)

We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“. I have two standard responses for this: Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What …

Tactical Personas (i.e., “I have personas, now what?”) Read More »

Pain Points and Personas

In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points.  Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to …

Pain Points and Personas Read More »

Artificial and Real Images

How suitable are artificially generated facial pictures in data-driven personas?

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly …

How suitable are artificially generated facial pictures in data-driven personas? Read More »

Personas with Segment Analytics (Part 2)

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Note: For a complete overview of Google Analytics persona creation methods, see Persona Creation Using Google Analytics: Summary of Methods To continue with our discussion from Personas with Segment Analytics (Part 1), to perform a persona inspired segmentation using your …

Personas with Segment Analytics (Part 2) Read More »