When are personas not needed? Perhaps in many cases, but one example is Netflix. See this picture: In situation like this, when recommendations or personalizations can be made automatically at scale, there seems to be no need for an additional aggregation layer such as personas. Personas are only needed if we start asking collective, not …
Without further ado, here are nine things that people often get wrong about personas (based on our experience): Personas are not based on real data. WRONG! This misconception stems from the era when personas were predominantly created based on interviews. The thing is, interviews are also real data. But, nonetheless, the argument was that since …
We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“. I have two standard responses for this: Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What …
Tactical Personas (i.e., “I have personas, now what?”) Read More »
In this article, the main focus is on: highlighting the importance of the use of personas in helping craft good customer journey maps (CJM). how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses …
In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points. Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to …
If you are a marketer who has grown tired of routinely targeted marketing messages or if you are simply looking for a way to boost your brand awareness and try something new for your marketing strategy, then read on! Influencers may be for you! If you are an influencer or want to be one, then …
The What, Why, and How of Influencers and Personas! Read More »
In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications, which are highly …
How suitable are artificially generated facial pictures in data-driven personas? Read More »
