There are a few different ways that personas can be used for marketing purposes. One way is to use them to segment your target market and create targeted marketing campaigns. Another way is to use personas to create more personalized and targeted content. Lastly, personas can also be used to help you understand your target …
Personas can be a force multiplier in reaching your three categories of non-customers – the Edge Non-customers, the Refuse Non-customers, and Unknown Non-customers. Algorithmically-Generated Personas are great for humanized representation of your existing customers presented in understandable chunks of information. These data-driven personas are great for team communication while creating content and designing systems, along …
Personas for your non-customers – the Edge, the Refuse, and Unknown non-customers Read More »
Studies in human-computer interaction recommend creating fewer than ten personas based on stakeholders’ limitations to cognitively process and use personas. However, no existing studies offer empirical support for having fewer rather than more personas. Investigating this matter, thirty-seven participants interacted with five and fifteen personas using an interactive persona system, choosing one persona to design …
When are personas not needed? Perhaps in many cases, but one example is Netflix. See this picture: In situation like this, when recommendations or personalizations can be made automatically at scale, there seems to be no need for an additional aggregation layer such as personas. Personas are only needed if we start asking collective, not …
Without further ado, here are nine things that people often get wrong about personas (based on our experience): Personas are not based on real data. WRONG! This misconception stems from the era when personas were predominantly created based on interviews. The thing is, interviews are also real data. But, nonetheless, the argument was that since …
We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“. I have two standard responses for this: Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What …
Tactical Personas (i.e., “I have personas, now what?”) Read More »
In this article, the main focus is on: highlighting the importance of the use of personas in helping craft good customer journey maps (CJM). how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses …
