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Automatic Persona Generation Data-Driven Personas Persona Creation Persona Design Persona Development Personas Use of Personas User Personas

How suitable are artificially generated facial pictures in data-driven personas?

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups.

In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly dependent on images for the personas. One of the key aspects of generating personas using a data-driven approach is to be able to represent the persona profile with a matching picture.

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Personas Use of Personas User Personas Value of personas

The Three Business Personas You Must Design User Personas For

Knowing and creating the relevant User Persona is very important for any business. To create an active online presence, you need to reach your target audience. To reach your target audience, creating user personas can be highly beneficial. To make sure your business strategies are actively creating an impact, you need to be sure that they are being pitched and aimed at the right audience. 

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Persona Research Personas Use of Personas User Personas Value of personas

Book Review: Personas – User Focused Design by Lene Nielsen

This review has been co-authored by Willemien Froneman, Joni Salminen, and Jim Jansen.

In the second edition of Personas – User Focused Design, Dr. Lene Nielsen describes a detailed method for implementing personas in development and innovation projects. Dr. Nielsen has pioneered the use of personas in user experience and has more than 20 years’ experience in the field. In addition to writing numerous research articles on personas, she has led masterclasses and workshops and has worked in industry and with government agencies for deployment of personas. Her practical and theoretical experience has culminated in the formulation of “10 steps to personas” – the method outlined and explained in this book.

The book is aimed at managers and team members who are looking to start implementing the persona method in product and service development, and at students who wish to use the method in their projects and who need to be familiar with the practical implications of the persona method as well as its theoretical foundations.

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Advertising Personas Benefits of Personas Buyer Personas Data-Driven Personas Marketing Personas Use of Personas User Personas Value of personas

How to use a persona? 13 persona use cases listed

In this post, we list some of the many ways to use a persona. This list considers mostly business cases for personas.

  1. Brand Discovery: Uncover how your core customers feel about your product or service and how they rationalize the purchase decision.
  2. Channel and Offering Alignment: Align every piece of offerings and marketing activity to a persona and purchase stage, identifying new channels and needs where opportunities exist.
  3. Communication: Personas are also great for communication among team members and across departments. Personas are GREAT for meetings! They keep folks focused on the BIG picture.
  4. Content Creators: Content creators can leverage personas for the delivery of content that will be most relevant and useful to their audience. When planning for content, we might ask “Would Bridget understand this?” or “Would Bridget be attracted by this?”
  5. Executives: can keep personas in mind while making strategic decisions. In fact, a persona can become a “silent member in the boardroom”.
  6. Experimentation and Optimization: Carry out well-thought experiments to produce statistically significant business insights and apply the results to optimize performance.
  7. Journey Mapping: Plot the stages and paths of the persona lifecycle, documenting each persona’s unique state of mind, needs, and concerns at each stage
  8. Marketing: When you understand where your core customers spend their time online, you are able to focus your marketing spend on these channels.
  9. Persona Discovery: Document the individuals involved in the purchase process in a way that allows decision makers to empathize with them in a consistent way.
  10. Product Managers: can use the information to design a product that meets the needs or desires of core customers, and marketing can use personas to craft messages that resonate.
  11. Product Offerings: Personas can be extremely helpful in product development. With the help of personas, you can more easily build the features that suit your customers’ needs. Forrester Research reports a 20% productivity improvement with teams that use personas.
  12. Reporting and Feedback: Report and review data and insights to drive strategic decisions, as well as provide information to the organization as a whole.
  13. Sales: Targeted offerings can help you convert more potential customers to subscribers, followers, and customers. You can also use persona description to tailor lead generation which is likely to improve your lead quality and satisfaction.

More articles on persona use cases

Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to AnalyticsData and Information Management. 4(1), 1-17.  https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml

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Buyer Personas Persona Creation Personas User Personas

How to Create Personas? A List of Common Interview Questions

Creating Personas from Data

At Qatar Computing Research Institute, our persona team has developed a system for automatic persona generation (APG). The demo of this persona system is available online, and we have also posted about the various benefits of data-driven personas.

As a part of our persona research, we are interested in the information needs of persona end users. This means that professionals working in different domains want to have specific information in persona profiles.  For example, journalists want to know what type of news topics the persona consumes, while online marketers want to know what products the personas is likely to buy.