Categories
Data-Driven Personas HCI and data-driven personas HCI and personas HCI and personas analytics HCI audience understanding Persona Research Personas

Using the book Data-Driven Personas for Teaching

Hi, Professor!

Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester?

Consider using the book Data-Driven Personas in your course.

Data-Driven Personas

There are MANY advantages to using this book for your course!

Categories
HCI and personas HCI and personas analytics HCI audience understanding Persona Creation Persona Design Persona Development

How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach

Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing.

It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users).

The persona technique has inherent advantages relative to other user analytics techniques, in that persona provides a human face to “cold” numbers, among others. Personas can also be used in conjunction with these other techniques.

Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users
Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users