Month: April 2020

Survey Questions for Persona Perception Scale

Hi all persona fans out there! This post includes the interview questions for Persona Perception Scale (PPS). PPS is a “measurement instrument” (a fancy word for a survey or questionnaire) with 28 items (again, a fancy word for statements or questions) measuring 8 user perceptions (“constructs”) of personas. In short, the answers to the survey …

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Persona Perception Scale: An Instrument for Evaluating Individuals’ Perceptions of Personas

In this research led by Joni Salminen, we develop valid constructs for assessing personas. Although personas are widely used in many domains, the evaluation of personas is difficult mainly due to the lack of validated measurement instruments.  To tackle this challenge, this research undertakes the development of the Persona Perception Scale (PPS), which is a survey …

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Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Persona

Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas Computational techniques are becoming more common in persona development. However, users of personas may question the information in persona profiles because they are unsure of how it was created. This problem is especially vexing for data-driven personas because their creation is an opaque …

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APG for persona creation

Typically, when a product is undergoing its design/redesign stages. The people involved in the designing stage can benefit if they can know what’s in the mind of their targeted customers, such as: Who are they? Where are they from? What are they looking for? What are their goals? This situation is where personas come in …

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Use Case Personas

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– When using personas, the stakeholders of a project can feel empathy for the end-user. Ordinary market or user research data, as cold hard numbers [1], might lead you to narrow conclusions that could have many broad or even different meanings. …

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How APG Assigns the Education Level of a Data-Driven Persona

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality to the persona, like the education level. After APG creates a base persona from a set of user data by following a unique sequential method …

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