April 2020

Job candidate personas for human resources (HR personas)

In this competitive market, finding the right candidate can be a complex and time-consuming process for a business. To reduce such complexity, human resources (HR) professional employ the method of profiling candidate personas. Job candidate personas can play an important role in choosing the right or ideal candidate for a specific job position. Data-driven personas […]

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Personas and Empathy Mapping for Understanding Customers and Users

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas are an effective way to target a specific customer base, since we have a better understanding of who that customer base is and what those customers want, need, or desire. In other words, personas provide a means to empathize

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SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.) In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas. For this, we need to

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SEO Personas: Persona-driven search engine optimization (SEO), Part 1

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: Persona-driven search engine optimization (SEO), Part 1 by Jaad Mohammed. Read Part 2. Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by raising the visibility of a website

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Benefits of Data-Driven Personas

Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story – Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other.

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