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Buyer Personas eCommerce Personas Persona Research Personas Segment Analytics SEO Personas

Update Data-Driven Personas Book for Ting, the researcher

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the marketing researcher, Ting.

Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
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Personas SEO Personas

SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
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SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.)

In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas.

For this, we need to first create personas for your website, service, or product. This can be done following the steps mentioned in this article, How to create a persona?

Once we have our persona profiles that look something like this one from APG, a data-driven persona system, shown in Figure 1.

Figure 1: This is one example of a persona profile that one can use for SEO
Figure 1: This is one example of a persona profile that one can use for SEO
Categories
Personas SEO Personas

SEO Personas: Persona-driven search engine optimization (SEO), Part 1

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
——–
SEO Personas: Persona-driven search engine optimization (SEO),
Part 1 by Jaad Mohammed. Read Part 2.

Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by raising the visibility of a website or a web page to the users of a search engine.

Although often not well integrated into the SEO process, personas can be useful for SEO. Personas are fictional characters that portray customers of a particular market segment. Personas are typically presented in a profile that presents characteristics of the persona such as a photo, name, and other attributes. The persona profile also includes other features, such as current behavioral characteristics as well as goals and expectations.