The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.)
In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas.
For this, we need to first create personas for your website, service, or product. This can be done following the steps mentioned in this article, How to create a persona?
Once we have our persona profiles that look something like this one from APG, a data-driven persona system, shown in Figure 1.