For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the marketing researcher, Ting.
We are keeping Ting, the marketing researcher, in mind while designing the book.
- There is a chapter with 12 actionable use cases for data-driven personas, along with four appendices geared to implementing data-driven personas. Several of these use cases focus on segmentation and marketing
- The ~200 page book is organized into 10 coherent chapters, including at least three chapters that make the link between data-driven personas and analytics.
- Each chapter is sprinkled with research insights and ties of data-driven personas to commercial setting. The final chapter outlines the grand challenges of persona analytics, which are fantastic research topics.
Coming soon in early 2021!
Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and University College London. Synthesis Lectures on Human-Centered Informatics. Morgan & Claypool Publishers
Chapters for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/chapters-for-data-driven-personas-a-morgan-claypool-publication/
Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication/
Update – Data-Driven Personas Book for Sam, the system designer https://persona.qcri.org/blog/update-data-driven-personas-book-for-sam-the-system-designer/
Update – Data-Driven Personas book for Kristi, the professor https://persona.qcri.org/blog/update-data-driven-personas-book/
Personas for Book on Data-Driven Personas https://persona.qcri.org/blog/personas-for-book-on-data-driven-personas/