Heads up! Coming soon!
Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics
The APG Team is writing a book on Data-Driven Personas, to be published by Morgan & Claypool!
In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG.
Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management. 4(1), 1-17. https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml