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Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

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Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

The APG Team is writing a book on Data-Driven Personas, to be published by Morgan & Claypool!

In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG.

Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to AnalyticsData and Information Management. 4(1), 1-17.  https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml

By Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.