APG has been developed at the Qatar Computing Research Institute by a research team. APG is based on more than three years of extensive research.

APG is a tool for automatically turning your user/customer data into personas. We call this "giving faces to data".

APG currently works with YouTube Analytics, Google Analytics, Facebook Ads, Facebook Insights, Instagram, and in-house CRM data. The system retrieves data from these sources and automatically generates user personas that represent central behavioral and demographic patterns. APG uses several data science algorithms for this purpose.

1. created within minutes or hours instead of weeks or months
2. updated automatically every month
3. reflective of *both* behaviors and demographics, not either-or.