Persona Team

Persona Researchers

Dr. Jim Jansen

Dr. Jim Jansen is a principal scientist in the social computing group of the Qatar Computing Research Institute, an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University, and a professor with the College of Science and Engineering, Hamad Bin Khalifa University. He is a graduate of West Point and has a PhD in computer science from Texas A&M University, along with master's degrees from Texas A&M (computer science) and Troy State (international relations).

Dr. Joni Salminen

Dr. Joni Salminen works as a program manager at the University of Vaasa. His current research interests are heavily focused on personas, including automatic persona generation from social media data, persona perceptions, biases in data-driven personas, optimal number of personas, and so on.


Software Engineers

MSc. Soon-gyo Jung

MSc. Soon-gyo Jung is a software engineer focused on data-driven/data-intensive systems in the social computing group at Qatar Computing Research Institute (QCRI), Doha, Qatar. He is also a software architect, full-stack web developer, data architect, and data engineer. He is currently strongly interested in computational social science, especially exploring its significant impact on society and how people communicate and share culture. He received the B.E. degree in computer software from the Kwangwoon University, Seoul, Korea, in 2014, and the M.S. degree in electrical and computer engineering from the Sungkyunkwan University, Suwon, Korea, in 2016.


Research Collaborators

Lene Nielsen

Dr. Lene Nielsen is an associate professor at the IT University, Copenhagen, Denmark and part of the Department of Business IT. She has researched personas for 20 years and was the first to write a PhD dissertation on personas. She has previously been a consultant and helped private companies and public organizations develop and apply personas in their design process. She holds a PgDip in film screenwriting and bridges the area of systems development with storytelling. Her research areas include Personas, Scenarios, Human Computer Interaction, User Experience and Narratives.

Dr. Sercan Sengun

Dr. Sercan Sengun is a researcher, teacher, and game designer, exploring phenomena at the intersections of video game studies, gamer communities, cultural informatics, virtual identities, and interactive narratives. He is currently an Assistant Professor of Creative Technologies (Game Design) at Illinois State University. In the past, he conducted research as a part of MIT CSAIL (Computer Science and Artificial Intelligence Laboratory), MIT ICE Lab (Imagination, Computation, and Expression Laboratory), and Hamad Bin Khalifa University's QCRI (Qatar Computing Research Institute), and taught graduate and undergraduate courses at Northeastern University, Bahcesehir University, and Istanbul Bilgi University.


Past Research Collaborators

  • Dr. Haewoon Kwak

  • Dr. Jisun An

  • Dr. Shammur A. Chowdhury

  • Hoyoun Cho