Persona Research


The "APG Team" is a hard-working research team at the Qatar Computing Research Institute, Hamad Bin Khalifa University. The Team has been actively contributing to data-driven persona research since 2016. This page contains the APG team's peer-reviewed research contributions (2016-2021) relating to personas. The yearly contribution numbers are as follows: 2016 (n = 3), 2017 (n = 7), 2018 (n = 12), 2019 (n = 10), 2020 (n = 19), and 2021 (n=16).

For research collaboration, please contact Dr. Jim Jansen, by email:

Persona research contributions

  • Jansen, B. J., Jung, S.G., Salminen, J., An, J., and Kwak, H. (2017) Leveraging Social Analytics Data for Identifying Customer Segments for Online News Media," 2017 IEEE/ACS 14th International Conference on Computer Systems and Applications (AICCSA), Hammamet, Tunisia, 2017, pp. 463-468, doi: 10.1109/AICCSA.2017.64.
  • An, J., Kwak, H., and Jansen, B. J. (2016) Validating Social Media Data for Automatic Persona Generation. The Second International Workshop on Online Social Networks Technologies (OSNT-2016), 13th ACS/IEEE International Conference on Computer Systems and Applications AICCSA 2016. 29 November - 2 December.
  • An, J., Cho, H.Y., Kwak, H., and Jansen, B. J. (2016) Towards Automatic Persona Generation Using Social Media. The Third International Symposium on Social Networks Analysis, Management and Security (SNAMS 2016), The 4th International Conference on Future Internet of Things and Cloud. 22-24 August.