eCommerce Personas Archives – The Persona Blog

SME Personas: Creating Customer Personas for Small to Medium-sized Enterprises

By Jim Jansen / November 21, 2021 November 21, 2021

Customer Understanding for SMEs Customer understanding is an integral part of a business, whether a big business, a small to medium-sized enterprise (SME), or small to medium-sized business (SMB), and it is crucial for a small business in a competitive market. Customer personas can help your SME in this customer understanding. Though it may seem …

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Update Data-Driven Personas Book for Ting, the researcher

By Jim Jansen / November 18, 2020 March 18, 2021

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the marketing researcher, Ting.

Ecommerce Personas: Creating personas for ecommerce

By Jim Jansen / April 23, 2020 April 29, 2020

Why should you develop ecommerce personas? The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers! So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you …

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