eCommerce Personas

SME Personas: Creating Customer Personas for Small to Medium-sized Enterprises

Customer Understanding for SMEs Customer understanding is an integral part of a business, whether a big business, a small to medium-sized enterprise (SME), or small to medium-sized business (SMB), and it is crucial for a small business in a competitive market.  Customer personas can help your SME in this customer understanding. Though it may seem …

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Ecommerce Personas: Creating personas for ecommerce

Why should you develop ecommerce personas? The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers! So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you …

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