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Buyer Personas eCommerce Personas Persona Research Personas Segment Analytics SEO Personas

Update Data-Driven Personas Book for Ting, the researcher

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the marketing researcher, Ting.

Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Categories
Buyer Personas eCommerce Personas Persona Analytics Persona Creation Use of Personas

Ecommerce Personas: Creating personas for ecommerce

Why should you develop ecommerce personas?

The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers!

So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you are trying to reach – these are usually your most high-valued customers or customers that you want to reach with a new product.