For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the marketing researcher, Ting.
Why should you develop ecommerce personas?
The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers!
So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you are trying to reach – these are usually your most high-valued customers or customers that you want to reach with a new product.