September 2022

First AI-generated blog post in persona blog

Joni Salminen / September 19, 2022

In one of our Monday meetings, our engineer Soon demoed OpenAI’s GPT-3 text generator. He used the example of generating questions about personas using the language model. All of us present at the meeting were quite impressed with the fluency and relevance of the results. In that same meeting, I suggested that we rotate blog […]

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Persona Preparedness: A Survey Instrument for Measuring the Organizational Readiness for Deploying Personas

Jim Jansen / September 13, 2022

Organizational user-centric design is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations

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