Human-Computer Interaction design technique

The book, Data-Driven Personas

Our book on “Data-Driven Personas” is now available. Authored by Dr. Jim Jansen, Joni Salminen, Soon-gyo Jung of QCRI & Kathleen Guan of UCL You can get your copy of the book via Morgan & Claypool Publishers Or through Amazon Data-Driven Personas Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. …

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Data-Driven Personas: Glossary Terms

Our book, Data-Driven Personas, has a comprehensive glossary of persona and related terms. Great reference for teaching, workshops, and courses! Glossary Terms A/B testing: using personas as a part of a split testing process, e.g., to increase team members’ empathy towards users before creating test versions that target said users.