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HCI and data-driven personas Human-Computer Interaction design technique Persona System

The book, Data-Driven Personas

Our book on “Data-Driven Personas” is now available. Authored by Dr. Jim JansenJoni SalminenSoon-gyo Jung of QCRI & Kathleen Guan of UCL

Data-Driven Personas

You can get your copy of the book via Morgan & Claypool Publishers

Or through Amazon Data-Driven Personas

Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.

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HCI and data-driven personas HCI and personas analytics Human-Computer Interaction design technique Persona Analytics Persona Research

Data-Driven Personas: Glossary Terms

Our book, Data-Driven Personas, has a comprehensive glossary of persona and related terms. Great reference for teaching, workshops, and courses!

Glossary Terms

A/B testing: using personas as a part of a split testing process, e.g., to increase team members’ empathy towards users before creating test versions that target said users.