Google Analytics

Personas with Segment Analytics (Part 2)

By / March 18, 2021

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Note: For a complete overview of Google Analytics persona creation methods, see Persona Creation Using Google Analytics: Summary of Methods To continue with our discussion from Personas with Segment Analytics (Part 1), to perform a persona inspired segmentation using your …

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Persona Creation Using Google Analytics: Summary of Methods

By / October 5, 2022

This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. In this post, we summarise seven articles that explain the process of creating buyer or user personas with Google Analytics. The purpose of this post is to discuss various …

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