Month: November 2020

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Data-Driven Personas HCI and data-driven personas HCI and personas analytics human computer interaction user understanding technique Persona Analytics

Update – Data-Driven Personas Book for Sam, the system designer

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the system designer, Sam.

Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
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Buyer Personas eCommerce Personas Persona Research Personas Segment Analytics SEO Personas

Update Data-Driven Personas Book for Ting, the researcher

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the marketing researcher, Ting.

Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Continue reading “Update Data-Driven Personas Book for Ting, the researcher”
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Automatic Persona Generation Data-Driven Personas Persona Creation Persona Design Persona Development Personas Use of Personas User Personas

How suitable are artificially generated facial pictures in data-driven personas?

Artificial and Real Images
Image C: Artificial male picture [A], Real male picture [B], Artificial female picture [C], and Real female picture [D]. Among the male/female personas, all other content in the persona profile was the same except the picture that alternated between Artificial and Real.

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups.

In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly dependent on images for the personas. One of the key aspects of generating personas using a data-driven approach is to be able to represent the persona profile with a matching picture.

Continue reading “How suitable are artificially generated facial pictures in data-driven personas?”

Categories
Data-Driven Personas

Update – Data-Driven Personas book for Kristi, the professor

For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the computer science educator, Kristi.

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics
Continue reading “Update – Data-Driven Personas book for Kristi, the professor”