Categories
Data-Driven Personas HCI and personas HCI and personas analytics Persona Analytics Personas

Data-Driven Persona Book: APG – How it all began!

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

Here’s how it all began!

Preface to Data-Driven Personas book
Preface to Data-Driven Personas book