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Data-Driven Personas HCI and personas HCI and personas analytics Persona Analytics Personas

Data-Driven Persona Book: APG – How it all began!

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

Here’s how it all began!

Preface to Data-Driven Personas book
Preface to Data-Driven Personas book

“In November 2015, a chance meeting between Dr. Jim Jansen and representatives of AJ+, an Al Jazeera social media channel, led to a discussion of the difficulties of using the many analytics platforms available. It was at that meeting the concept of Automatic Persona Generation (APG) emerged. That meeting led to a set of algorithmic approaches to improve user understanding by presenting analytics and numbers in a form that most people can relate to—another person!”

Book coming soon! (i.e., early 2021)

Data-Driven Persona Book: 596 Cites to Prior Persona Work https://persona.qcri.org/blog/data-driven-persona-book-596-cites-to-prior-persona-work/
Data-Driven Persona Book: 3 Appendices for Making Personas Actionable https://persona.qcri.org/blog/data-driven-persona-book-3-appendices-for-making-personas-actionable/
Chapters for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/chapters-for-data-driven-personas-a-morgan-claypool-publication/
Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication/
Update – Data-Driven Personas Book for Sam, the system designer https://persona.qcri.org/blog/update-data-driven-personas-book-for-sam-the-system-designer/
Update Data-Driven Personas Book for Ting, the researcher https://persona.qcri.org/blog/update-data-driven-personas-books-for-ting/
Update – Data-Driven Personas book for Kristi, the professor https://persona.qcri.org/blog/update-data-driven-personas-book/
Personas for Book on Data-Driven Personas https://persona.qcri.org/blog/personas-for-book-on-data-driven-personas/

By Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.