Data-Driven Persona Book: APG – How it all began!

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

Here’s how it all began!

Preface to Data-Driven Personas book
Preface to Data-Driven Personas book

“In November 2015, a chance meeting between Dr. Jim Jansen and representatives of AJ+, an Al Jazeera social media channel, led to a discussion of the difficulties of using the many analytics platforms available. It was at that meeting the concept of Automatic Persona Generation (APG) emerged. That meeting led to a set of algorithmic approaches to improve user understanding by presenting analytics and numbers in a form that most people can relate to—another person!”

Book coming soon! (i.e., early 2021)

Data-Driven Persona Book: 596 Cites to Prior Persona Work https://persona.qcri.org/blog/data-driven-persona-book-596-cites-to-prior-persona-work/
Data-Driven Persona Book: 3 Appendices for Making Personas Actionable https://persona.qcri.org/blog/data-driven-persona-book-3-appendices-for-making-personas-actionable/
Chapters for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/chapters-for-data-driven-personas-a-morgan-claypool-publication/
Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication/
Update – Data-Driven Personas Book for Sam, the system designer https://persona.qcri.org/blog/update-data-driven-personas-book-for-sam-the-system-designer/
Update Data-Driven Personas Book for Ting, the researcher https://persona.qcri.org/blog/update-data-driven-personas-books-for-ting/
Update – Data-Driven Personas book for Kristi, the professor https://persona.qcri.org/blog/update-data-driven-personas-book/
Personas for Book on Data-Driven Personas https://persona.qcri.org/blog/personas-for-book-on-data-driven-personas/