Chapters for Data-Driven Personas, a Morgan-Claypool Publication

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6 themed sections.

SECTION 1: Setting the Stage
Introduction

SECTION 2: Getting Ready
Chapter 1: The Data-Driven Persona Revolution
Chapter 2: Getting Your Organization Data-Driven Persona Ready

SECTION 3 Developing Data-Driven Personas
Chapter 3: Getting Meaningful Data
Chapter 4: Creating Data-Driven Personas
Chapter 5: Data-Driven Personas as Interfaces to Persona Analytics System

SECTION 4: Using Data-Driven Personas
Chapter 6: Challenges of Applying Data-Driven Persona Development
Chapter 7: Use Cases for Data-Driven Personas
Chapter 8: Data-Driven Personas With Other User Centered Methods

SECTION 5: Evaluating Data-Driven Personas and Appropriate Persona Methods
Chapter 9: Evaluating Data-Driven Personas
Chapter 10: Selecting the Appropriate Persona Creation Method

SECTION 6: Data-Driven Personas and the Road Ahead
Conclusion: Grand Challenges of Data-Driven Personas

Coming soon! (i.e., early 2021)

Chapters for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/chapters-for-data-driven-personas-a-morgan-claypool-publication/
Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication/
Update – Data-Driven Personas Book for Sam, the system designer https://persona.qcri.org/blog/update-data-driven-personas-book-for-sam-the-system-designer/
Update Data-Driven Personas Book for Ting, the researcher https://persona.qcri.org/blog/update-data-driven-personas-books-for-ting/
Update – Data-Driven Personas book for Kristi, the professor https://persona.qcri.org/blog/update-data-driven-personas-book/
Personas for Book on Data-Driven Personas https://persona.qcri.org/blog/personas-for-book-on-data-driven-personas/