Categories
Persona Creation Persona Design Personas

The Most Comprehensive List of Persona Interview Questions on the Web

Goal

We wanted to build the biggest list of interview questions for persona creation. This list should (a) be built from as many questions as possible to cover all aspects of persona profile creation, (b) contain no duplicates, and (c) have the questions sorted in meaningful themes so that they are easier to interpret and use for actual persona interviews.

Process

We came up with the following steps to achieve the above goal:

  1. Search as many lists of persona interview questions as possible using Google
  2. Scrape the questions from each list
  3. Collect them in one spreadsheet
  4. Remove duplicate questions
  5. Identify central themes
  6. Present final list

Findings

In total, we located 350 questions from 9 sources. The sources mainly consist of blog posts dealing with persona creation, and are listed in the bottom of this post.

Categories
Persona Creation Persona Design Persona Research Personas

The Effect of Smiling Pictures on Perceptions of Personas

In this research on impact of smile on persona perceptions with Soon-gyo Jung, João Santos, and Jim Jansen, we find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use a persona.

However, a smile does not increase the credibility of a persona. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals’ persona perceptions in profound ways.

persona smiles

Salminen, J. Jung, S.G., Santos, J.M., and Jansen, B. J. (2019). The Effect of Smiling Pictures on Perceptions of Personas. User Modelling, Adaptation and Personalization (UMAP19). Larnaca, Cyprus. 9–12 June 2019.