We wanted to build the biggest list of interview questions for persona creation. This list should (a) be built from as many questions as possible to cover all aspects of persona profile creation, (b) contain no duplicates, and (c) have the questions sorted in meaningful themes so that they are easier to interpret and use for actual persona interviews.
We came up with the following steps to achieve the above goal:
- Search as many lists of persona interview questions as possible using Google
- Scrape the questions from each list
- Collect them in one spreadsheet
- Remove duplicate questions
- Identify central themes
- Present final list
In total, we located 350 questions from 9 sources. The sources mainly consist of blog posts dealing with persona creation, and are listed in the bottom of this post.