The Effect of Smiling Pictures on Perceptions of Personas

In this research on impact of smile on persona perceptions with Soon-gyo Jung, João Santos, and Jim Jansen, we find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use a persona.

However, a smile does not increase the credibility of a persona. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals’ persona perceptions in profound ways.

persona smiles

Salminen, J. Jung, S.G., Santos, J.M., and Jansen, B. J. (2019). The Effect of Smiling Pictures on Perceptions of Personas. User Modelling, Adaptation and Personalization (UMAP19). Larnaca, Cyprus. 9–12 June 2019.
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