Latest Persona Research from CHI2019

CHI — or ACM Human Factors in Computing Systems — is one of the most relevant conferences for persona research, and the largest in the field of human-computer interaction (HCI).

This year, our team had three persona papers at CHI, published as extended abstracts.

Persona research at CHI2019:

Jung, S.-G., Salminen, J., and Jansen, B. J. (2019). Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period. In Extended Abstracts Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 2019), Glasgow, UK.

Jung, S.-G., Salminen, J., and Jansen, B. J. (2019). Creating Manageable Persona Sets from Large User Populations. In Extended Abstracts Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 2019), Glasgow, UK.

Salminen, J., Jung, S.-G., & Jansen, B. J. (2019). Detecting Demographic Bias in Automatically Generated Personas. In Extended Abstracts Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 2019), Glasgow, UK.

Author: Joni Salminen

Dr. Joni Salminen works as a postdoctoral researcher at Qatar Computing Research Institute and Turku School of Economics. His current research interests are heavily focused on personas, including automatic persona generation from social media data (YouTube, Facebook, Google Analytics), persona perceptions, biases in data-driven personas, optimal number of personas, etc.