Benefits of Personas

How Does an Imaginary Persona’s Attractiveness Affect Designers’ Perceptions and IT Solutions? An Experimental Study on Users’ Remote Working Needs

By /

The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. In this research, led by Joni Salminen, we investigate how the WIBIG effect applies to user personas, measuring designers’ perceptions and task performance when employing user personas for the design of information technology (IT) …

How Does an Imaginary Persona’s Attractiveness Affect Designers’ Perceptions and IT Solutions? An Experimental Study on Users’ Remote Working Needs Read More »

Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges

By /

Data-driven personas are considered a novel contribution to the field of human-computer. A data-driven persona represents a group of technology users as a fictional person. Different types of users’ data can be retrieved from social media platforms (e.g., Facebook, YouTube), digital analytics services (e.g., Adobe Analytics, Google Analytics), or CRM data. Then, state-of-the-art data-driven persona …

Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges Read More »

Developing Email Marketing Personas for Increased Campaign Performance

By /

Personas are often used in user system design, but personas are not as widely used with email marketing campaigns, which is a mistake. They are an extremely valuable tool for the email team. Organizations are missing out on potentially increased marketing performance by not employing email marketing personas. Email marketing personas are personas created from …

Developing Email Marketing Personas for Increased Campaign Performance Read More »

What’s Wrong with Personas? A Rebuttal to a Fair Question!

By /

Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …

What’s Wrong with Personas? A Rebuttal to a Fair Question! Read More »

Scroll to Top