Benefits of Personas

Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges

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Data-driven personas are considered a novel contribution to the field of human-computer. A data-driven persona represents a group of technology users as a fictional person. Different types of users’ data can be retrieved from social media platforms (e.g., Facebook, YouTube), digital analytics services (e.g., Adobe Analytics, Google Analytics), or CRM data. Then, state-of-the-art data-driven persona …

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Developing Email Marketing Personas for Increased Campaign Performance

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Personas are often used in user system design, but personas are not as widely used with email marketing campaigns, which is a mistake. They are an extremely valuable tool for the email team. Organizations are missing out on potentially increased marketing performance by not employing email marketing personas. Email marketing personas are personas created from …

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What’s Wrong with Personas? A Rebuttal to a Fair Question!

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Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …

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Benefits of Data-Driven Personas

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Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story – Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other. …

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