Benefits of Personas

Developing Email Marketing Personas for Increased Campaign Performance

By / November 13, 2021

Personas are often used in user system design, but personas are not as widely used with email marketing campaigns, which is a mistake. They are an extremely valuable tool for the email team. Organizations are missing out on potentially increased marketing performance by not employing email marketing personas. Email marketing personas are personas created from …

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What’s Wrong with Personas? A Rebuttal to a Fair Question!

By / May 25, 2021

Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …

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The Definitive Guide to Personas

By / April 29, 2020

This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas? We consider different job roles when giving examples, including those …

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Benefits of Data-Driven Personas

By / March 18, 2021

Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story – Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other. …

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Combining Empathy with Rationality for Better Insights to Analytics

By / April 23, 2020

Persona is a common human-computer interaction technique for increasing stakeholders’ understanding of audiences, customers, or users. Applied in many domains, such as e-commerce, health, marketing, software development, and system design, personas have remained relatively unchanged for several decades. However, with the increasing popularity of digital user data and data science algorithms, there are new opportunities …

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