Month: October 2021

A Recipe for Persona-based Digital Marketing

Had an interesting conversation with a User Experience and Design professional. Based on that conversation, laying out a process for persona-based digital marketing. This means a few things: (1) campaigns are organized around personas, (2) campaign content is tailored for personas, and (3) results are analyzed per persona. Without further ado, here are the steps: …

A Recipe for Persona-based Digital Marketing Read More »

What’s in a Persona Name?: Naming Personas Using A Data-Driven Approach

“Call me Ishmael.” Herman Melville, Moby-Dick (1851) Names are an incredibly important part of a people’s identity, carrying societal, personal, cultural, religious, ethnic, and/or nationality impressions. A name conveys the groups, communities, and population of a person or even a fictitious character (as in the case of Ishmael, the narrator in the book, Moby Dick) …

What’s in a Persona Name?: Naming Personas Using A Data-Driven Approach Read More »

First- and second-order utility of personas

Wan to share an observation about first- and second-order utility of personas. What do these terms mean? first-order utility: personas help the designer to understand people (i.e., they help the designer do their job better) second-order utility: the benefit to the users via the use of personas (e.g., new features, better usability) These two can …

First- and second-order utility of personas Read More »