Using Personas for Survey Data Analysis


Many organizations have large amounts of survey data. This can be from surveys conducted directly or ‘survey-like’ data from customer relation management (CRM) systems, chat logs, call center logs, or customer reviews.

Now, what to do with all of this data?

One option is survey data analysis.

Survey data analysis is the examination and reporting of your survey data. Survey analysis aims to generate insights, measure key performance indicators (KPIs), optimize aspects of your organization, or other objectives for getting benefits from survey data. Survey data analysis is essential for gaining value and worth from doing survey-based research!

There are many statistical methods (e.g., Analysis of Variance (ANOVA), Cluster Analysis, Conjoint Analysis. CrossTab Analysis, Factor Analysis, Regression Analysis, T-Tests) and qualitative methods (e.g., open coding or thematic analysis) for conducting survey analysis. However, one method that many organizations overlook to gain value from survey data is personas.

Survey-driven personas transform survey responses and demographic data into ‘personas’ that are believable but fictitious people representation your survey respondents. Survey-driven personas are empathic believable representations of your customers that provide direct value for your organization from the expense of collecting survey data.

However, generating personas from survey data has previously been complex and time-consuming, which is why we developed Survey2Persona.

Survey2Persona supports businesses and organizations in generating survey-driven personas accurately and rapidly with no required statistics – the interface is point and click.

  • Got a meeting in 15 minutes and get insights from survey data? Survey2Persona can get these these insights!
  • Need survey-driven personas for a presentation? Survey2Persona can generate them!
  • Need awareness on only a small set of survey questions? Survey2Persona can provide this awareness!

Survey2Persona works with data from any survey platform, integrates with existing survey research workflow, is easy to use for experts and non-experts alike, and incorporates a robust statistical analysis behind the scenes.

Want to know more?

If you are interested in getting value from your survey data, curious about using personas with survey data, or have never considered generating personas from survey data until now, check out Survey2Persona! You can also contact our team directly at (Dr. Jim Jansen) to be among the first ones to pilot the system.

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