Persona Design

Personas for your non-customers – the Edge, the Refuse, and Unknown non-customers

Personas can be a force multiplier in reaching your three categories of non-customers – the Edge Non-customers, the Refuse Non-customers, and Unknown Non-customers. Algorithmically-Generated Personas are great for humanized representation of your existing customers presented in understandable chunks of information. These data-driven personas are great for team communication while creating content and designing systems, along …

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Intentionally Biasing User Representation?: Investigating the Pros and Cons of Removing Toxic Quotes from Social Media Personas

Algorithmically generated personas can help organizations understand their social media audiences. However, when using algorithms to create personas from social media user data, the resulting personas may contain toxic quotes that negatively affect content creators’ perceptions of the personas. To address this issue, we have implemented toxicity detection in an algorithmic persona generation system capable …

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Toxic Text in Personas: An Experiment on User Perceptions

When algorithms create personas from social media data, the personas can become noxious via automatically including toxic comments. To investigate how users perceive such personas, we conducted a 2 Ă— 2 user experiment with 496 participants that showed participants toxic and non-toxic versions of data-driven personas. We found that participants gave higher credibility, likability, empathy, …

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Nine Things People Get Wrong About Personas

Without further ado, here are nine things that people often get wrong about personas (based on our experience): Personas are not based on real data. WRONG! This misconception stems from the era when personas were predominantly created based on interviews. The thing is, interviews are also real data. But, nonetheless, the argument was that since …

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How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach

Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing. It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users). The persona technique has …

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Elements of a Persona Profile

Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. The persona …

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