Persona Design

APG: Creating Personas FAST!

APG is a data-intensive system that rapidly creates rich personas representing customer segments by employing web/social media / online analytics. Here is an example of an APG persona. How? APG uses this online analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names …

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How to Create a Buyer Persona with the HubSpot Persona Tool

This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. What Are Buyer Personas? Buyer personas, also known as marketing personas, can be defined as a general profile of your typical (or ideal) consumer.  Buyer personas are based …

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Survey Questions for Persona Perception Scale

Hi all persona fans out there! This post includes the interview questions for Persona Perception Scale (PPS). PPS is a “measurement instrument” (a fancy word for a survey or questionnaire) with 28 items (again, a fancy word for statements or questions) measuring 8 user perceptions (“constructs”) of personas. In short, the answers to the survey …

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Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Persona

Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas Computational techniques are becoming more common in persona development. However, users of personas may question the information in persona profiles because they are unsure of how it was created. This problem is especially vexing for data-driven personas because their creation is an opaque …

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Analyzing Demographic Bias in Artificially Generated Facial Pictures

Artificial generation of facial images is increasingly popular, with machine learning achieving photo-realistic results. Yet, there is a concern that the generated images might not fairly represent all demographic groups. This has implications for persona development when approaching the goal of generating the facial pictures for the persona profiles automatically. In research led by Joni Salminen, …

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Who should be involved in creating your buyer personas?

Note: this post is based on my answer on Quora. Short answer: (a) people inside the team/organization using the personas, and (b) customers/users the personas are based on. You want the people who will be using the personas to participate in their creation as much as possible for them to internalize important customer segment information …

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