Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing. It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users). The persona technique has […]
Our team has been working on the question of how many personas to create for a while now. It’s an elusive questions that keeps us searching for a final answer that may not be out there. Regardless, we have been able to identify some factors relevant to this question. In this post, I’ll briefly go
Factors of selecting optimal number of personas Read More »
Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. The persona
Elements of a Persona Profile Read More »
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6
Data-Driven Persona Book: 3 Appendices for Making Personas Actionable Read More »
In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications, which are highly
How suitable are artificially generated facial pictures in data-driven personas? Read More »
1) Define target market by industry (x), country (y), and size 2) Find out the job titles (z) in these companies that make decisions about buying 3) For each of the x * y * z = n segments, locate 5-10 people to interview 4) Conduct the interviews 5) Analyze the interviews for key pain
How to Create Personas – In Less Than 100 Words Read More »
APG is a data-intensive system that rapidly creates rich personas representing customer segments by employing web/social media / online analytics. Here is an example of an APG persona. How? APG uses this online analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names
APG: Creating Personas FAST! Read More »
