Persona Creation Persona Design Persona Development Personas

How to Create Personas – In Less Than 100 Words

1) Define target market by industry (x), country (y), and size

2) Find out the job titles (z) in these companies that make decisions about buying

3) For each of the x * y * z = n segments, locate 5-10 people to interview

4) Conduct the interviews

5) Analyze the interviews for key pain points, needs, willingness to buy

6) Based on patterns, reduce the number. For example, 12 segments can become 3 personas.

7) Give your personas name and picture. Write descriptions that include pain points, needs, and willingness to buy. Add direct quotes to support. Done.

By Joni Salminen

Dr. Joni Salminen works as a Scientist at Qatar Computing Research Institute, Hamad Bin Khalifa University, and as a Postdoctoral Researcher at Turku School of Economics, University of Turku. His research interests are heavily focused on personas, including topics such as automatic persona generation from social media data (YouTube, Facebook, Google Analytics), persona perceptions, biases in data-driven personas, optimal number of personas, etc.