A/B Testing Personas

A Recipe for Persona-based Digital Marketing

Had an interesting conversation with a User Experience and Design professional. Based on that conversation, laying out a process for persona-based digital marketing. This means a few things: (1) campaigns are organized around personas, (2) campaign content is tailored for personas, and (3) results are analyzed per persona. Without further ado, here are the steps: …

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A/B Testing Personas: Using Data-Driven Personas for A/B Testing

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Once we have created a data-driven personas using the persona creation process, we can then test to determine which of these personas give us better results. We can analyze these results and decide which of our personas should be given …

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