A/B Testing Personas

Creating More Personas Improves Representation of Demographically Diverse Populations: Implications Towards Interactive Persona Systems

Personas represent distinct user types. However, while online user data can be demographically and behaviorally heterogeneous, most studies generate less than ten personas, regardless of how heterogeneous the data is. Because all persona creation efforts need to assign a number of personas to create, assigning this number evokes a fundamental question, How many personas to […]

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How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!

Studies in human-computer interaction recommend creating fewer than ten personas based on stakeholders’ limitations to cognitively process and use personas. However, no existing studies offer empirical support for having fewer rather than more personas. Investigating this matter, thirty-seven participants interacted with five and fifteen personas using an interactive persona system, choosing one persona to design

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