In Theory, Personas Work. In Practice, Their Application is Challenging.

This post is co-authored with Imene Belabbas, a persona enthusiast who is conducting her thesis research on personas.


The post aligns some theories about the use of Personas in design process, and how personas should be. The insights are based on the research published by Chang and colleagues:

Automatic Persona Generator

Digitali Speaking Podcast #04: Data loving geeks will love listening to this episode!

Digit@li Speaking with Jim Jansen from QCRI
Digitali Speaking with Jim Jansen from QCRI by Ali Sikandar

Here it is folks, the much awaited episode of Digitali Speaking with Jim Jansen from QCRI.

Digitali Speaking is produced by Ali Sikandar.

Joni Salminen
Soon-gyo Jung
Web browsers:
Apple podcast:

Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to AnalyticsData and Information Management. 4(1), 1-7.