Month: September 2020

In Theory, Personas Work. In Practice, Their Application is Challenging.

This post is co-authored with Imene Belabbas, a persona enthusiast who is conducting her thesis research on personas. Introduction: The post aligns some theories about the use of Personas in design process, and how personas should be. The insights are based on the research published by Chang and colleagues:

Digitali Speaking Podcast #04: Data loving geeks will love listening to this episode!

Here it is folks, the much awaited episode of Digitali Speaking with Jim Jansen from QCRI. Digitali Speaking is produced by Ali Sikandar. Joni Salminen Soon-gyo Jung _____ Links Web browsers: https://bit.ly/3jujRV0 Apple podcast: https://apple.co/3hKCHHk Spotify: https://spoti.fi/2QypRQq ______ Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better …

Digitali Speaking Podcast #04: Data loving geeks will love listening to this episode! Read More »